It was a hard choice. The men's soap aisle is very different from the women's--most products are single-purpose shampoo/body washes, which made me giggle because that little fact singularly defines the difference between men and women. (You'd have a hard--no, impossible!--time selling a hybrid shampoo/body wash to any woman I know!)
The alternative was the Axe product line, which markets itself not as soap, but as animal magnetism in a bottle, guaranteed to make you irresistible to women. That is not the goal for my darling 11-year-old boy.
So, after studying each and every bottle on the shelf, I settled on this one:
I handed Mark the bottle ever-so-casually.
"This is for you," I said. "I mean, if you want to start using body wash made for men..."
I could see his little chest swell with pride. He puffed up, and in his deepest voice, replied, "Heck yeah, I do!" He held the bottle, and strutted around the room.
"I have MAN soap!" he bellowed proudly.
And then he stopped, fretting. He turned the bottle over, searching the label, and voiced a question only a boy without a father would ask.
"Will it still keep my skin soft?" he asked.
I assured him it would ("See, it's made by Dove soap"). And then I realized I still have much work to do.
